Nowadays, many companies spent a lot of resources to build and improve their branding impage at Internet. The Internet has transfered the control from trational media and PR company to bloggers and users. Jeff Jarvis told an interesting story at his book “What Would Google Do?” which introduced how Dell succeded in recovering its customer satisfaction and image through new strategy tuned for Internet – from overlooking Internet voices to listening to bloggers, fully leveraging Internet and transfering complainers into advocates.
Inspired by Jeff’s book, I start to do some simple research on this topic of Internet branding and complainers, i.e. “sucks” speakers, trying to find something interesting. Don’t you want to know how many customers were saying your company sucks? Read more…
记得在9月13日前几天，当google推出google talk后，有朋友半开玩笑地预测说不定google是欲擒故纵之计，目标是为了压低skype的报价，因为不管怎样，感觉google+skype是天 作之合。几天后，传出ebay收购skype后，我自己也颇废了些脑筋，这样的收购给业界，双方究竟带来的是什么呢？显然不仅仅只是为了提升ebay的用 户的交易手段。那么带来的killer application是什么？思索中。
后面见到《通信世界》的这片文章，转载如下：
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EBay 首席财务长杜塔(RajivDutta)表示，Skype是一项很不错的独立业务，使用网络的用户越多，它从中得到的好处就越 大。他认为，衡量 Skype价值的合理做法是用相同发展阶段的eBay和PayPal为标准。获取了两年的收入之后，预计Skype今年的收入可增至6,000万美元，超 过eBay当年4,700万美元收入的表现，但不及PayPal开业第二年的收入1亿美元。他说，从某些角度来看，eBay收购Skype的价格也低于收 购其他公司的支出。以Skpye现有的5,400万用户来计算，eBay为每名用户支付了55美元，低于收购PayPal时每名用户80美元的支出。此 外，收购Skype的资金相当于eBay市值的4.8%，而收购PayPal的资金则为eBay市值的8%。
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Oops, the emerging virtual carrier giant – Skype is being bought by eBay, a world famous e-commerce operator. Can you imagine what will happen with eBay + Skype?
PS: the deal is around 2.6+1.5 =4.1B$.
An interesting blog entry at:
http://blog.sina.com.cn/u/3fe543b00100001n
Just as what I comment a few days ago: while Microsoft dorminate the desktop operating systems, Google will dorminate the desktop information.
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