How many people say your company “sucks”?
Nowadays, many companies spent a lot of resources to build and improve their branding impage at Internet. The Internet has transfered the control from trational media and PR company to bloggers and users. Jeff Jarvis told an interesting story at his book “What Would Google Do?” which introduced how Dell succeded in recovering its customer satisfaction and image through new strategy tuned for Internet – from overlooking Internet voices to listening to bloggers, fully leveraging Internet and transfering complainers into advocates.
Inspired by Jeff’s book, I start to do some simple research on this topic of Internet branding and complainers, i.e. “sucks” speakers, trying to find something interesting. Don’t you want to know how many customers were saying your company sucks? Read more…
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