Of course, in black Jobs is cool. Beetles is his favorite. It is a very interesting interview, a lot of fun, particularly when Jobs talked about their “relationship” with Google…
现在, 苹果是唯一一个能够和Google相提并论的公司, 我是说在比酷Cool, 在企业形象方面. 即使在Jeff 的WWGD书中, 也特意提出自己总结的以Google为榜样的未来企业原则对苹果不适用. 为什么苹果可以例外? 仅仅是因为Jobs嘛? 它可以起诉自己的用户, 自己的Fans, 它依然拥有狂热的遍布天下的拥趸, 依然占据着媒体的头版. 我们又该如何?
苹果平板电脑新细节曝光 采用iPhone OS系统 Read more…
Nowadays, many companies spent a lot of resources to build and improve their branding impage at Internet. The Internet has transfered the control from trational media and PR company to bloggers and users. Jeff Jarvis told an interesting story at his book “What Would Google Do?” which introduced how Dell succeded in recovering its customer satisfaction and image through new strategy tuned for Internet – from overlooking Internet voices to listening to bloggers, fully leveraging Internet and transfering complainers into advocates.
Inspired by Jeff’s book, I start to do some simple research on this topic of Internet branding and complainers, i.e. “sucks” speakers, trying to find something interesting. Don’t you want to know how many customers were saying your company sucks? Read more…
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