“you and me against the world”
March 13th, 2007
1 comment
We must admit that Jobs is a genius, not only in technology sense, but also at business marketing sense. When Jobs returned to a languishing Apple in 1997 after his 1985 ouster, Apple has been getting rebirth at all. Most of young people are just talking Apple’s innovative products, buying them and taking them as a fashion.
USAToday has a very good article to outline the secrets behind Jobs’ success in
- 1 Make innovative products
- 2 Keep in simple
- 3 Create truly memorable ads
- 4 Find an enemy
- 5 Work the taste-makers
- 6 Offer surprises
- 7 Put on a show
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